Business Analytics [Paperback] 2e by Evans

Product details

Brand New 
Paperback: 656 pages
Publisher: Pearson; 2 edition (28 April 2016)
Language: English 
ISBN-10: 129209544X 
ISBN-13: 978-1292095448
Product Dimensions: 20.7 x 2 x 25.6 cm

Alternative US Edition For Reference Only 
ISBN-13: 978-0321997821 
ISBN-10: 0321997824

 

** Newer 3rd edition available **

 

Description

Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.