ISBN-10 : 1260575691
ISBN-13 : 9781260575699
Dimensions : 21.59 x 2.79 x 27.43 cm
Publisher : McGraw-Hill Education; 15 edition (23 Jun. 2020)
Language: : English
Engagement. Leadership. Innovation.
This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.
- Most extensive instructor resource package on the market!
- Applying Marketing Metrics
- Marketing Matters
- Making Responsible Decisions
- Insights About Me
- Building Your Marketing Plan
- Integration of Customer Journey Literature