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Marketing For Hospitality And Tourism [Paperback] 8e by PHILIP KOTLER

Marketing For Hospitality And Tourism [Paperback] 8e by PHILIP KOTLER

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Product details

Brand New

Publisher ‏ : ‎ PEARSON (20 Nov. 2020) 8th edition 
ISBN-10 ‏ : ‎ 1292363517
ISBN-13 ‏ : ‎ 9781292363516
Language : English
Pages: 688 pages



Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.