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Product details
Brand New
Paperback : 440 pages
ISBN-13 : 9780273704058
ISBN-10 : 0273704052
Product dimensions : 19.69 x 1.91 x 26.67 cm
Publisher : FT Publishing International (13 July 2006) 1st Ed
Language: : English
Description
A concise overview of the engagement, strategies and practice of marketing communications.