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Product details
Brand New
Paperback
Publisher: McGraw Hill; 13th edition edition (2018)
Language: English
ISBN-10: 1260091864
ISBN-13: 978-1260091861
Product Dimensions: 8.5 x 0.8 x 10.9 inches
Shipping Weight: 2.6 pounds
Identical Content with US Edition
Alternative US Edition For Reference Only
ISBN-10: 1259918939
ISBN-13: 9781259918933
Description
The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.