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Product details
Brand New
Paperback: 640 pages
Publisher: McGraw-Hill Education; 13 edition (9 Jan. 2019)
Language: English
ISBN-10: 1260098850
ISBN-13: 978-1260098853
Product Dimensions: 20.5 x 2.4 x 25.3 cm
Identical Content with US Edition
Alternative US Edition For Reference Only
ISBN-13: 978-1260316629
ISBN-10: 1260316629
Description
ABC's of Relationship Selling 13e trains readers on a step-by-step selling process that is universal in nature. This edition presents the sales process or system in a logical sequence: from planning and the approach, to closing, to follow-up, for exceptional customer service. The goal of this text has always been to help ensure that students understand the order of steps within the selling process; to provide numerous examples of what should be in each step; and to show how steps within the selling process interact with one another.