Marketing Research: An Applied Orientation, Global Edition [Paperback] 6e by Malhotra

Product details

Brand New 
Paperback: 936 pages
Publisher: Pearson Education; 6 edition (1 Oct. 2009)
Language: English
ISBN-10: 0136094236
ISBN-13: 9780136094234
Product Dimensions: 21.6 x 3.4 x 27.8 cm


Alternative US Edition For Reference Only
ISBN-13: 9780136085430
ISBN-10: 0136085431

 

Description

For undergraduate and graduate marketing research courses.

Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.