Global Strategy [Hardcover] 3e by Mike Peng

Product details

Brand New 
US Edition
Hardcover: 560 pages 
Publisher: Cengage Learning; 3 edition (January 1, 2013) 
Language: English 
ISBN-10: 1133964613 
ISBN-13: 9781133964612 
Product Dimensions: 7.8 x 1 x 9.2 inches 

 

Description

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career. Available with InfoTrac Student Collections http://gocengage.com/infotrac.