ENTREPRENEURSHIP: The Art, Science, and Process for Success [Paperback] 3e by Bamford

Product details

Brand New 
Identical Content with US Edition
Paperback
Publisher: MC GRAW HILL; 3rd edition edition
Language: English
ISBN-10: 1260085368
ISBN-13: 9781260085365
Product Dimensions: 8.5 x 0.5 x 10.8 inches
Shipping Weight: 1.5 pounds

Alternative US Edition For Reference Only
ISBN-10: 1259912191
ISBN-13: 9781259912191

 

Description

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:

The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture.
The Process that tie these two areas together into a coherent and organized business.

With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.