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Product details
Brand New
Paperback: 960 pages
Publisher: Pearson; 7 edition (9 Oct. 2017)
Language: English
ISBN-10: 129208958X
ISBN-13: 9781292089584
Product Dimensions: 21.6 x 3.8 x 27.3 cm
Description
The gold standard for today’s marketing management student.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Marketing Management: An Asian Perspective, 7th edition continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.