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Product details
Brand New
Paperback: 672 pages
Publisher: Pearson; 13 edition (8 Jun. 2016)
Language: English
ISBN-10: 1292146508
ISBN-13: 9781292146508
Product Dimensions: 21.4 x 2.3 x 27.5 cm
Alternative US Edition For Reference Only
ISBN-13: 9780134149530
ISBN-10: 013414953X
Description
An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.