Corporate Communication [Paperback] 6e by Argenti

Product details

Brand New

ISBN-10 : 0071326154
ISBN-13 : 9780071326155
Paperback : 288 pages
Product Dimensions : 18.5 x 1.2 x 23.4 cm
Publisher : McGraw-Hill Education / Asia (16 Dec. 2012)
Language: : English

 

Description

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.