Introduction to Mass Communication: Media Literacy and Culture (With CDROM) [Paperback] 5e by Baran

Product details

Brand New

Paperback : 516 pages
ISBN-10 : 0077243307
ISBN-13 : 9780077243302
Product Dimensions : 21.59 x 2.54 x 27.43 cm
Publisher : Mcgraw Hill Higher Education (22 Jan. 2008)
Language: : English

Description

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach.

Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more!