Free & fast delivery worldwide with tracking - 30 days money back guarantee

Introduction to Mass Communication: Media Literacy and Culture (With CDROM) [Paperback] 5e by Baran

Introduction to Mass Communication: Media Literacy and Culture (With CDROM) [Paperback] 5e by Baran

Regular price
$69.95 USD
Sale price
$59.95 USD
Unit price
per 
Shipping calculated at checkout.

Product details


Brand New

Paperback : 516 pages
ISBN-10 : 0077243307
ISBN-13 : 9780077243302
Product Dimensions : 21.59 x 2.54 x 27.43 cm
Publisher : Mcgraw Hill Higher Education (22 Jan. 2008)
Language: : English

 

Description


This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach.


Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more!