Market-Based Management [Paperback] 6e by Roger Best

Product details

Brand New

Paperback : 576 pages
ISBN-10 : 0132848163
ISBN-13 : 9780132848169
Dimensions : 18.1 x 1.8 x 22.8 cm
Publisher : Pearson; 6 edition (10 Feb. 2012)
Language: : English

 

Description

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.