The Media of Mass Communication [Paperback] 10e by John Vivian

Product details

Brand New

Paperback : 504 pages
ISBN-13 : 9780205719112
ISBN-10 : 0205719112
Product dimensions : 27.5 x 1.6 x 21.5 cm
Publisher : Pearson (8 Mar. 2010) 10th Ed
Language: : English

 

Description

Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues.

This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.