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Strategic Brand Management: Global Edition [Paperback] 4e by Kevin Keller - Smiling Bookstore

Strategic Brand Management: Global Edition [Paperback] 4e by Kevin Keller

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Product details

Brand New 
Paperback: 592 pages 
Publisher: Pearson; 4 edition (29 Oct. 2012) 
Language: English 
ISBN-10: 0273779419 
ISBN-13: 9780273779414 
Product Dimensions: 22 x 2 x 28 cm 

Alternative US Edition For Reference Only  
ISBN-13: 9780132664257 
ISBN-10: 0132664259 



Create profitable brand strategies by building, measuring, and managing brand equity

Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.