Paperback: 620 pages
Publisher: Pearson; 3 edition (7 Mar. 2013)
Product Dimensions: 21.6 x 2.4 x 27.4 cm
Alternative US Edition For Reference Only
An innovative text that captures the spirit of International Business.
Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete system that seamlessly integrates cases, exercises, and videos.
The Third Edition has been completely revised and continues to reflect the new realities of today’s international business environment for tomorrow’s managers.