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Product details
Brand New
Identical Content with US Edition
Paperback
Publisher: McGraw-Hill; 6th edition edition (March 20, 2018)
Language: English
ISBN-10: 1260092275
ISBN-13: 9781260092271
Product Dimensions: 8 x 0.6 x 9.9 inches
Shipping Weight: 1.5 pounds
Alternative US Edition For Reference Only
ISBN-10: 1260139565
ISBN-13: 9781260139563
Description
Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style that captures student interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions. Both simulations are closely linked to the content.