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Product details
Brand New
Identical Content with US Edition
Paperback: 738 pages
Publisher: McGraw-Hill Education; 12 edition (10 April 2018)
Language: English
ISBN-10: 126009233X
ISBN-13: 9781260092332
Product Dimensions: 21.3 x 2.4 x 27.4 cm
Alternative US Edition For Reference Only
ISBN-10: 1259929434
ISBN-13: 9781259929434
Description
Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing business people today.