Identical Content with US Edition
Paperback: 738 pages
Publisher: McGraw-Hill Education; 12 edition (10 April 2018)
Product Dimensions: 21.3 x 2.4 x 27.4 cm
Alternative US Edition For Reference Only
Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing business people today.