Introduction to Mass Communication: Media Literacy and Culture [Paperback] 10e by Baran

Product details

Brand New 
Identical Content with US Edition
Paperback: 466 pages
Publisher: McGraw-Hill Education; 10 edition 
Language: English
ISBN-10: 1260092364
ISBN-13: 9781260092363
Product Dimensions: 20.3 x 1.8 x 26.9 cm

Alternative US Edition For Reference Only
ISBN-13: 9781259924972
ISBN-10: 1259924971

 

Description

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.