Entrepreneurship [Paperback] 11e by Hisrich

Product details

Brand New 
Identical Content with US Edition
Paperback
Publisher: McGraw-Hill Education; 11 edition (February 28, 2019)
Language: English
ISBN-10: 1260565629
ISBN-13: 9781260565621
Product Dimensions: 8.1 x 0.7 x 10 inches
Shipping Weight: 1.7 pounds

Alternative US Edition For Reference Only
ISBN-13: 9781260043730
ISBN-10: 1260043738

 

Description

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics.

The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of todays entrepreneurial challenges. From Bob Hisrichs expertise in global entrepreneurship to Mike Peters background as a both a real-life entrepreneur and academic to Dean Shepherds current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.