Essentials of Marketing [Paperback] 17e by William Perreault

Product details

Brand New
Paperback 
Publisher: McGraw-Hill Education; 17 edition (26 Mar. 2020) 
Language: English 
ISBN-10: 1260570916 
ISBN-13: 9781260570915 
Product Dimensions: 27.4 x 3.5 x 21.5 cm 

Identical Content with US Edition  

 

Description

Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones.

The many dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback.