International Business, Global Edition [Paperback] 15e by Daniels

Product details

Brand New 
Paperback: 896 pages
Publisher: Pearson; 15 edition (12 Jun. 2014)
Language: English
ISBN-10: 1292016795
ISBN-13: 9781292016795
Product Dimensions: 21.4 x 3.4 x 27.6 cm


Alternative US Edition For Reference Only
ISBN-10: 0133457230
ISBN-13: 9780133457230

 

Description

An effective balance between authoritative theory and meaningful practice.

International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.