Market-Based Management: Pearson New International Edition [Paperback] 6e by Roger Best

Product details

Brand New 
Paperback: 512 pages
Publisher: Pearson; 6 edition (17 July 2013)
Language: English
ISBN-10: 1292020393
ISBN-13: 9781292020396
Product Dimensions: 21.6 x 2.9 x 27.6 cm


Alternative US Edition For Reference Only
ISBN-10: 0130387754
ISBN-13: 9780130387752

 

Description

For courses in marketing management or marketing strategy.

A focus on how marketing performance, profitability, and strategies affect profit.

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.