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Product details
Brand New
Paperback: 624 pages
Publisher: Pearson; 11 edition (31 July 2014)
Language: English
ISBN-10: 1292056584
ISBN-13: 9781292056586
Product Dimensions: 20.4 x 1.9 x 25.4 cm
Alternative US Edition For Reference Only
ISBN-13: 9780205960644
ISBN-10: 0205960642
Description
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.