Preparing Effective Business Plans: An Entrepreneurial Approach [Paperback] 2e by Barringer

Product details

Brand New

Paperback : 288 pages
ISBN-10 : 1292059338
ISBN-13 : 9781292059334
Dimensions : 15.6 x 1.65 x 23.39 cm
Publisher : Pearson; 2nd edition (24 Oct. 2014)
Language: : English

 

Description

For undergraduate and graduate courses in entrepreneurship

This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.

Teaching and Learning Experience

This text will provide a better teaching and learning experience–for you and your students. Here’s how:

Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.

Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.

Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.