Global Marketing, Global Edition [Paperback] 9e by Warren J. Keegan

Product details

Brand New 
Paperback: 624 pages
Publisher: Pearson; 9 edition (24 May 2016)
Language: English
ISBN-10: 1292150769
ISBN-13: 9781292150765
Product Dimensions: 21.6 x 2 x 27.4 cm


Alternative US Edition For Reference Only
ISBN-13: 9780134129945
ISBN-10: 0134129946

 

Description

Familiarizes Students with Global Marketing and the Global Business Environment

Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.

Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.