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Marketing for Hospitality and Tourism [Paperback] 7e by Philip Kotler - Smiling Bookstore

Marketing for Hospitality and Tourism [Paperback] 7e by Philip Kotler

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Product details

Brand New 
Paperback: 688 pages
Publisher: Pearson; 7 edition (11 Oct. 2016)
Language: English
ISBN-10: 1292156155
ISBN-13: 9781292156156
Product Dimensions: 21.6 x 2.4 x 27.3 cm

Alternative US Edition For Reference Only
ISBN-10: 0134151925
ISBN-13: 9780134151922



Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.