Selling and Sales Management [Paperback] 11e by David Jobber

Product details

Brand New

Paperback : 496 pages
ISBN-10 : 1292205024
ISBN-13 : 9781292205021
Product Dimensions : 18.9 x 2.97 x 24.6 cm
Publisher : Pearson (11 April 2019)
Language: : English

 

Description

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area.

This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

New to this edition

New case studies and practical exercises.
Fully updated coverage of strategic selling and partnering.
Expanded coverage of ethical issues.
Enhanced discussion of the role of social media in selling.
Expanded coverage of the management of sales.