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E-Commerce 2017 {Paperback] 13e by Laudon - Smiling Bookstore

E-Commerce 2017 {Paperback] 13e by Laudon

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Product details

Brand New 
Paperback: 912 pages
Publisher: Pearson; 13 edition (22 Jun. 2017)
Language: English
ISBN-10: 1292211687
ISBN-13: 9781292211688
Product Dimensions: 20.4 x 3 x 25.5 cm

Alternative US Edition For Reference Only
ISBN-13: 9780134601564
ISBN-10: 0134601564



Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios.

In the Thirteenth Edition, Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in today’s tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.