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Product details
Brand New
Paperback: 432 pages
Publisher: Pearson; 15 edition (21 Nov. 2017)
Language: English
ISBN-10: 129222729X
ISBN-13: 9781292227290
Product Dimensions: 20.3 x 2.5 x 25.4 cm
Alternative US Edition For Reference Only
ISBN-13: 9780134522159
ISBN-10: 013452215X
Description
Utilize a strategic management model to learn and apply key concepts
Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on global strategy.