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Digital Marketing [Paperback] 7e by Dave Chaffey - Smiling Bookstore

Digital Marketing [Paperback] 7e by Dave Chaffey

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Product details

Brand New 
Paperback: 576 pages 
Publisher: Pearson; 7 edition (28 Jan. 2019) 
Language: English 
ISBN-10: 1292241578 
ISBN-13: 9781292241579 
Product Dimensions: 19.5 x 3.3 x 26.5 cm 



Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.

This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies
such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation an digital communications using social media including Twitter and Facebook.