Entrepreneurship: Successfully Launching New Ventures, Global Edition [Paperback] 6e by Barringer

Product details

Brand New 
Paperback: 624 pages 
Publisher: Pearson; 6 edition (27 July 2018) 
Language: English 
ISBN-10: 1292255331 
ISBN-13: 9781292255330 
Product Dimensions: 21.9 x 2.1 x 28 cm 


Alternative US Edition For Reference Only 
ISBN-13: 9780134729534 
ISBN-10: 0134729536 

 

Description

Teach the Entrepreneurial Process through Real-World Examples

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.