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Exploring Strategy, Text and Cases [Paperback] 12e by Richard Whittington

Exploring Strategy, Text and Cases [Paperback] 12e by Richard Whittington

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Product details

Brand New

Paperback : 840 pages 
ISBN-10 : 1292282452 
ISBN-13 : 9781292282459 
Product Dimensions : 19.5 x 3 x 26.5 cm 
Publisher : Pearson Education (4 Dec. 2019) 12th edition 
Language: : English 



Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.

New to this edition:

The 12th Edition of Exploring Strategy has been comprehensively updated to help you:

· Understand clearly the key concepts and tools of strategic management

· Explore hot topics, including business models, corporate governance, innovation and entrepreneurship

· Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.