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Consumer Behavior: Buying, Having, and Being [Paperback] 13e by Michael Solomon - Smiling Bookstore

Consumer Behavior: Buying, Having, and Being [Paperback] 13e by Michael Solomon

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Product details

Brand New 
Paperback: 640 pages
Publisher: Pearson; 13 edition (October 10, 2019)
Language: English
ISBN-10: 1292318104
ISBN-13: 9781292318103
Shipping Weight: 1.1 pounds

Alternative US Edition For Reference Only
ISBN-10: 0135200172
ISBN-13: 9780135200179



Beyond consumer behavior: How buying habits shape identity

A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.