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International Business [Paperback] 2e by Mike Peng - Smiling Bookstore

International Business [Paperback] 2e by Mike Peng

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Brand New 
Paperback: 624 pages
Publisher: Thomson Learning; 2nd Revised edition edition (25 Feb. 2016)
Language: English
ISBN-10: 1473722640
ISBN-13: 978-1473722644
Product Dimensions: 19.5 x 2 x 26 cm



The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe.

This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks.

The text's comprehensive coverage is arranged around one central question - what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts.