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Product details
Brand New
Paperback: 256 pages
Publisher: Pearson; 01 edition (30 Jan. 2009)
Language: English
ISBN-10: 0132091437
ISBN-13: 9780132091435
Product Dimensions: 15.3 x 1.6 x 23.1 cm
Identical Content with US Edition
Alternative US Edition For Reference Only
ISBN-13: 9780132357272
ISBN-10: 0132357275
Description
KEY BENEFIT: Essential business lessons for turning today’s scientists and engineers into entrepreneurs in new technology companies. In today’s global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students’ first experience with entrepreneurship interesting and useful.
KEY TOPICS: Technology Entrepreneurship for Scientists and Engineers; Developing and Protecting Intellectual Property; Technology Entrepreneurship Strategy; Start-up Financial Strategy
As the source of new discoveries and technologies, scientists and engineers are uniquely positioned to launch new business ventures based on cutting-edge discoveries. This book will teach those with no prior training how to start a company and grow their business through marketing and astute team building techniques.