Product details
Brand New
Paperback : 544 pages
ISBN-10 : 0138133964
ISBN-13 : 9780138133962
Dimensions : 18 x 1.9 x 23 cm
Publisher : Pearson; 5 edition (5 Jun. 2008)
Language: : English
Description
Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.