ISBN-13 : 9780205503742
ISBN-10 : 0205503748
Paperback : 400 pages
Product dimensions : 15.3 x 2.1 x 22.9 cm
Publisher : Pearson (31 Mar. 2006) 6th Ed
Language: : English
This text uses hands-on activities and real-life examples to provide the most comprehensive and straightforward coverage of doing qualitative research on the market.
The author's central purpose is to show inexperienced researchers how to design, collect, and analyze data and then present their results to the scientific community, while stressing the importance of ethics in research and taking the time to properly design and think through any research endeavor.