Innovation Management: Context, strategies, systems and processes [Paperback] 1e by Ahmed

Product details

Brand New

Paperback: 568 pages
Publisher: Financial Times/ Prentice Hall; 1 edition (15 July 2010)
Language: English
ISBN-10: 0273683764
ISBN-13: 9780273683766
Product Dimensions: 15.2 x 1.3 x 22.9 cm

 

Description

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ‘innovation’, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?

This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices.

Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.