Selling and Sales Management [Paperback] 7e by David Jobber

Product details

Brand New

Paperback: 552 pages 
Publisher: Financial Times/ Prentice Hall; 7 edition (15 Nov. 2005) 
Language: English 
ISBN-10: 0273695797 
ISBN-13: 9780273695790 
Product Dimensions: 19 x 2.8 x 24.8 cm 

 

Description

Selling and Sales Management 7th Edition, is a long standing classic book, which has been revised and updated to take into account recent developments in the theory and practice of selling. As well as covering all important elements of the marketing mix, it places emphasis on international aspects of selling and sales management.

Ideal for students on sales management, marketing and business studies courses as well as field sales people and sales managers. The book is also essential reading for those taking professional qualifications at the CAM, the Instituteof Salesand Marketing Management and LCCI.