Paperback : 336 pages
ISBN-10 : 0273723286
ISBN-13 : 9780273723288
Dimensions : 18.9 x 1.93 x 24.61 cm
Publisher : Pearson Education Ltd; 1st edition (22 Dec. 2011)
Language: : English
This book provides the most complete and accessible introduction to sustainable marketing on the market.
Dilemmas: encourage you to problem-solve and put yourself in the place of a marketer facing challenging situations
Research skills: help to hone your research skills by challenging you to translate principles into practice
Getting started: provide helpful starting points for when you are planning research tasks and exercises
Professional practice: encourage you to think about how you would apply theory to practice in a professional context
Snapshots: offer a wide range of case studies from the world of marketing, fashion, retail, entertainment, tourism and hospitality, including Aga, Red Sky, Marks & Spencer, Primark, Muji and 360 Vodka.
Apply it!: short exercises that focus on real sustainable contexts and allow you to apply your knowledge and evaluate information from different sources