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Sustainable Marketing [Paperback] 1e by Barry Emery

Sustainable Marketing [Paperback] 1e by Barry Emery

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Brand New

Paperback : 336 pages
ISBN-10 : 0273723286
ISBN-13 : 9780273723288
Dimensions : 18.9 x 1.93 x 24.61 cm
Publisher : Pearson Education Ltd; 1st edition (22 Dec. 2011)
Language: : English



This book provides the most complete and accessible introduction to sustainable marketing on the market.

Dilemmas: encourage you to problem-solve and put yourself in the place of a marketer facing challenging situations

Research skills: help to hone your research skills by challenging you to translate principles into practice

Getting started: provide helpful starting points for when you are planning research tasks and exercises

Professional practice: encourage you to think about how you would apply theory to practice in a professional context

Snapshots: offer a wide range of case studies from the world of marketing, fashion, retail, entertainment, tourism and hospitality, including Aga, Red Sky, Marks & Spencer, Primark, Muji and 360 Vodka.

Apply it!: short exercises that focus on real sustainable contexts and allow you to apply your knowledge and evaluate information from different sources