Paperback : 480 pages
ISBN-10 : 027375257X
ISBN-13 : 9780273752578
Product Dimensions : 20 x 1.6 x 29.2 cm
Publisher : Pearson Education (11 April 2011) 6th edition
Language: : English
A readable, concise, and innovative tour through the study of international business.
International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help to bring the concepts to life and make international business accessible for all students.
The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today’s global marketplace.