Persuasion [Paperback] 12e by LARSON

Product details

Brand New

Paperback : 255 pages
ISBN-10 : 0495800120
ISBN-13 : 9780495800125
Dimensions : 18.5 x 2 x 23.1 cm
Publisher : Wadsworth; 12th ed (26 Mar. 2009)
Language: : English

 

Description

PERSUASION: RECEPTION AND RESPONSIBILITY, International Edition, examines various aspects of popular cultureupolitics, mass media, advertising, and the Internetuas they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.