Strategic International Management [Paperback] 5e by CULLEN

Product details

Brand New

Paperback : 736 pages
ISBN-10 : 053845296X
ISBN-13 : 9780538452960
Dimensions : 20.4 x 2.5 x 25.5 cm
Publisher : South Western College; 5th edition (29 April 2010)
Language: : English

 

Description

In today's increasingly complex global environment, developing and making strategic choices are the mainstays of successful decision making. The updated edition of Parboteeah & Cullen's STRATEGIC INTERNATIONAL MANAGEMENT, 5e, International Edition uses a distinctive strategic approach to explore the global economy and the impact of managerial decision sequipping students with a strategic mindset. The text covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more.