Paperback : 720 pages
ISBN-13 : 9780538480598
ISBN-10 : 0538480599
Dimensions : 21.7 x 2.3 x 27.7 cm
Publisher : South-Western College Publishing; 11 edition (12 April 2011)
Language: : English
Ideal for users studying business and key practices, INTRODUCTION TO BUSINESS, 11E, International Edition is a best-selling introductory text featuring current, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics include ethics and social responsibility, small business concerns, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of the economic and political climate on business, green and socially responsible business, and sustainability. Increase student engagement and improve outcomes by incorporating one of our digital products into your course.