Technology Ventures: From Idea to Enterprise [Paperback] 5e by Thomas Byers

Product details

Brand New 

Paperback: 592 pages 
Publisher: McGraw-Hill Education; 5 edition (21 Aug. 2018) 
Language: English 
ISBN-10: 1260085082 
ISBN-13: 9781260085082 
Product Dimensions: 18.5 x 1.8 x 23.1 cm 


Identical Content with US Edition  

Alternative US Edition For Reference Only  
ISBN-13: 9781259875991 
ISBN-10: 1259875997 

 

Description

For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology, and the life sciences - ensures wide-ranging appeal to anyone with an interest in high-potential ventures. Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment. Coverage on customer engagement, the customer development process, and the latest insights on business model design, have been expanded. Special attention has been paid to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech. The organization of key topics such as: intellectual property, the new venture organizations, and marketing and sales, has been enhanced. Also available with this edition are additional web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.