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Strategic Management [Paperback] 4e by Rothaermel, Frank - Smiling Bookstore :-)

Strategic Management [Paperback] 4e by Rothaermel, Frank

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Brand New 
Identical Content with US Edition (Without Access Code)
Paperback: 1184 pages
Publisher: McGraw-Hill Education; 4 edition (March 4, 2018)
Language: English
ISBN-10: 1260092372
ISBN-13: 978-1260092370
Product Dimensions: 8.5 x 0.8 x 9.9 inches
Shipping Weight: 12.6 ounces

Alternative US Edition For Reference Only
ISBN-10: 1259927628
ISBN-13: 9781259927621



Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.