Product details
Brand New
Identical Content with US Edition
Paperback
Publisher: 9781260092813
Language: English
ISBN-10: 126009281X
ISBN-13: 9781260092813
Product Dimensions: 9 x 1 x 10.9 inches
Shipping Weight: 3.3 pounds
Alternative US Edition For Reference Only
ISBN-10: 126015954X
ISBN-13: 9781260159547
Description
Fundamentals of Financial Accounting introduces students to financial accounting using a balanced mix of conversational wording, clear and concise presentations, and everyday examples, allowing students to grasp concepts fundamental to financial accounting without sacrificing rigor or coverage. It incorporates carefully chosen focus companies that students recognize and engage with in their everyday lives. From tech start-ups to some of the world’s most familiar trademark brands, each chapter opens with an engaging scenario or story using a familiar company. The same focus company is used throughout the entire chapter so that students can see how the concepts and calculations apply to a real-world company they are already familiar with.
Fundamentals of Financial Accounting uses peer-reviewed research and careful analysis of data to inform pedagogy and presentation of concepts. For example, the authors’ research on various approaches to teaching the accounting cycle informed the step-by-step model used in the text―a model proven to lead to better results in short-term assessment as well as in long-term understanding and application of the material. By breaking the accounting cycle down into more cohesive, bite-sized segments, students develop a stronger foundational understanding.