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Product details
Brand New
Identical Content with US Edition
Paperback
Publisher: McGraw-Hill Education; 9 edition (16 Aug. 2018)
Language: English
ISBN-10: 1260288358
ISBN-13: 9781260288353
Product Dimensions: 19 x 2.5 x 24.6 cm
Alternative US Edition For Reference Only
ISBN-13: 9781259813955
ISBN-10: 1259813959
Description
Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.